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Translation and localisation of system emails for an international customer

mail - Translation and localisation of system emails for an international customer

Well-managed email marketing is a powerful tool in building relations with customers. It makes it possible to learn their needs, expectations and to obtain feedback, but most of all – to sell a product or service. However, the strategy of creating relations that works well on a local market, may turn out useless in global communication. Why is that? Because only speaking in a given customer’s language will guarantee the possibility of contacting them.

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