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YouTube channel – in you native language or English?

youtube globtra - YouTube channel – in you native language or English?

YouTube is a medium with huge reach – 1.9 billion registered users, over one billion hours per day of watched content and 91 countries with local versions of the service. We can go on and talk about statistics but one thing is key: YouTube may become your business ally if you use its promoting opportunities well. How can this be achieved? In today’s post, we will tell you one aspect that is important at the start of your adventure with YouTube: what language should you use to speak to your customers?

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Proofreading and editing text – how do they differ and why is it worth proofreading and editing translated advertisements?

OAYXH10 - Proofreading and editing text – how do they differ and why is it worth proofreading and editing translated advertisements?

You manage a global business. Your customers are in Germany, Czech Republic or Lithuania. Marketers and copywriters create advertisement for the social media as well as graphics and press information in different languages. Sometimes they prepare translations themselves, and other times they order a translation service. However, there is one more element of this process that should be taken into account in their work: proofreading and editing. Why?

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The role of proofreading in large translation projects – why is it worth it?

proof - The role of proofreading in large translation projects – why is it worth it?

Your company is facing a challenge – translation of the entire knowledge base for a new e-learning platform, numerous pages of contracts with foreign partners or a new guidebook for customers regarding online analytics. Before you order translation of such a large project, the entire process needs to be planned carefully. Certainly, you should take into account a proofreading service. You will find out why in this article.

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Translation and localisation of system emails for an international customer

mail - Translation and localisation of system emails for an international customer

Well-managed email marketing is a powerful tool in building relations with customers. It makes it possible to learn their needs, expectations and to obtain feedback, but most of all – to sell a product or service. However, the strategy of creating relations that works well on a local market, may turn out useless in global communication. Why is that? Because only speaking in a given customer’s language will guarantee the possibility of contacting them.

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How to build brand awareness through video marketing?

videoseo - How to build brand awareness through video marketing?

Building brand awareness should be the key marketing goal of every company. This is due to a very specific reason: if a potential customer does not know about your brand’s existence, they won’t like it, if they don’t like it, they don’t trust it and if they won’t trust it, they won’t make a purchase. Every entrepreneur should know the solution to this equation.

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How to prepare an online video for distribution on foreign markets?

photo 1532035854154 71357e7a19af - How to prepare an online video for distribution on foreign markets?

Video is the most popular form of marketing communication and this will either not change anytime soon or it will not change at all. This is why companies invest more of their marketing budgets into video. Executing a video marketing strategy is not cheap: creative work, equipment (camera, lenses, memory cards, microphones, etc.), location, editing software and more.

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Google Translate – A reliable work tool or the last resort?

Full time translator or a translation company - Google Translate – A reliable work tool or the last resort?

You have just finished planning a promotion for the upcoming six months. The deadlines are approaching because the conference flyers were supposed to be printed yesterday and additionally, one of the partners has just sent terms of new agreement for using a media monitoring tool. What’s more, the tool is in English and they want it to be approved as soon as possible because “not much has changed in its content”. How can you deal with all of that?

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Multilingual website SEO

seo - Multilingual website SEO

The country in which your business operates is an integral component of the communication strategy, if you are thinking of growing your business on a global scale. In order for content on your website to reach recipients in different countries, you should ensure proper optimisation in terms of the Google search engine, i.e. SEO.

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Translation with the use of InDesign – how to prepare materials for translation?

indesign cc server marquee 1440x600 - Translation with the use of InDesign – how to prepare materials for translation?

Adobe InDesign is a software that enables effective design of text and its preparation for print. When you are planning to print materials in several languages, it is worth taking care of several issues already at the design stage, which will help you save time and money later on.

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